No one wins the election the day before. The candidate who thinks he is elected a year or six months before, hardly awake in time to rescue his favoritism.
The campaigns are not just to win elections. It´s the time to build the basis of future government policies. Many candidates, confident in their popularity and certain of their victory, do not bother to prepare a government plan.
The candidate is negligent if he/she does not have consistent goals, projects and government program. Populism help to win elections, but rarely lead to sustained government.
There are also those who lose elections by underestimating the enemy or overestimate themselves. Do not start a campaign claiming victory ahead of time, no one is elected before the final counting of votes.
A campaign is a track full of mazes, tricks and traps. It´s not a place for amateurs. They involve money, people´s reputation the fate of the nation. There is everything in a campaign: spies, dossiers, intrigues and vanity.
A campaign is a tripod: content, networks of support and marketing. When you´re sure of your candidacy, form a campaign committee. Only then, listening to your advisers, and especially aware of your financial structure, select your marketing strategy.
The strategy should provide the general tone that will guide the dispute, setting out the key ideas and concepts.
Be careful not to change everything all the time. It takes time to implement the strategy and confirm their accuracy or their error.
Choose well the people who will be part of your team. One requirement is that the team member understands you, has depth knowledge of your political background and respect your opinion. The team member is a kind of guru of campaign. He has the ability to filter all the issues and determine which one is best for the candidate.
Beware of flatterers. Select the team that will work, talk to each member and distributes tasks according to their individual abilities.
Train yourself to speak in public, or through the media, or directly with your constituents in direct encounters. If possible, get advice from a speech therapist to correct diction and inappropriate ways of speaking in public.
The candidate must have the humility to accept criticism, willingness to change and good discipline to avoid making the same mistakes. A poorly worded sentence out of context, can shake the foundations of a campaign.
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